Think like a designer

INNOVATION SERIES – THINK LIKE A DESIGNER

TO CREATE NONEXISTENT FUTURE, YOU MUST REALLY UNDERSTAND WHAT PEOPLE IS DOING TODAY AND YOU HAVE TO DREAM FROM SCRATCH.

I continue to innovation topic with new article “innovate like a designer”.

Designer dreams new solutions for the future and transforms the way you approach the world. You must be aware of the world around you and believe that you are involved in shaping the world and taking action for more desirable future.

The designers have 5 basic attitudes;

Empathy: An empathic person can imagine the world from many perspectives, from colleagues’ eyes, customers’ eyes and end -users’ eyes. Designers can naturally imagine solutions that are obvious (or hidden) desires and needs of the people. Great design thinkers recognize things that others don’t notice and use their insights to inspire innovation.

Integrity: The integrative thinker not only relies on analytical processes, but also exhibits the ability to see all of the obvious-and sometimes contradictory aspects of a confusing problem, and creates innovative solutions that go beyond existing alternatives and provide striking improvements.

Optimism: The optimistic thinker assumes that at least one potential solution is better than the all available alternatives, no matter how challenging the constraints of a particular problem.

Experimentalism: The experimental thinker believes that important innovations do not come from gradual fine-tuning. Design thinkers asks questions and experiments constraints in creative ways advancing entirely in new directions.

Collaboration: The increasing complexity of products, services and experiences has led to the fact that enthusiastic interdisciplinary collaboration has been replaced by the myth of creative genius. Best design thinkers do not only work with other disciplines; many have significant experiments in more than one discipline.

Source: Design Thinking Toolkit ldea / Riverdale Country School, “How Thinking Like a Designer Can lnspire lnnovation”, Nadia Goodman www. Design Thinking, Tim Brown, Harvard Business Review, June 2008.

My Best Wishes

Batur Erdogan